Seems to be a real thing:
“Fox has been asking for a PG-13 basically since the start in 2006,” Reynolds told Deadline. “I’ve said no since 2006. Now, this one time, I said ‘Yes’ on two conditions. First, a portion of the proceeds had to go to charity. Second, I wanted to kidnap Fred Savage. The second condition took some explaining.”
“Fox has been asking for a PG-13 basically since the start in 2006,” Reynolds told Deadline. “I’ve said no since 2006. Now, this one time, I said ‘Yes’ on two conditions. First, a portion of the proceeds had to go to charity. Second, I wanted to kidnap Fred Savage. The second condition took some explaining.”