Technically Doc would be the only one going "back to" the future in that case. It was Marty's first time going.
Lack of imagination. Also, they filmed 2 and 3 together. Might have looked awkward with "Back 2 the Future" followed by "Back 3 the Future."
See? It's all about imagination. Modern film makers don't have enough, in spite of what they try to make us believe.