No Mutants Allowed

They have good marketing.

Marketing is the evilest of all "arts".

Only if idiots fall for it. An educated populace could fight it's evilz.

That would require the majority of the populace to be intelligent. How do you propose to accomplish that? Eugenics? Genetically engineered offspring?

Good education is the obvious answer. Train people to eat better and think twice before taking pills while pregnant so they don't have retarded babies. Shit like that.